Aleh Haiko

Hello, I’m Aleh

Senior Product Designer for complex, AI-mediated systems

Previously at Keysight, Apple, and Gainsight , U.S. Army veteran , Founding designer of Gainsight PX (in production since 2017)

Aleh Haiko in front of a B-17 bomber, a backpack over one shoulder.

Explore my work:

I’m a senior product designer for complex, engineered systems. 13+ years shaping data-intensive enterprise platforms across SaaS, analytics, cloud infrastructure, and lab operations.

I design for user agency and system clarity. My design philosophy balances human empowerment with structural transparency, making complex systems clear and understandable.

The Blue Book of UX Directives — theoretical principles behind my work

Theory lives inside practice.

The Blue Book of UX Directives is where I formalized the theoretical principles behind my work—what it takes to keep digital systems human-centered as they scale and evolve in an AI-driven environment.

Culture of Human-Centered Systems Engineering — strategic principles behind my work

Most UX work patches symptoms. Surface design isn’t strategy.

Strategic UX shapes the decisions before the work starts. Whether UX gets to do strategic work depends on the culture around it.

In a culture of Human-Centered Systems Engineering, usability is treated as a system property: teams question assumptions, research shapes requirements, trade-offs account for human impact, and human considerations influence decisions before they become fixed.

Without this culture, UX becomes reactive. Surface polishing is not strategy when core decisions are made without user insight and UX is left patching problems instead of shaping outcomes.

The Strategic Role of UX

Do you solve the right problem?

Before optimizing flows or adding features, step back. Question the assumptions behind the request.

Why does this problem exist in its current form? How was it framed, and by whom? What user needs or constraints got overlooked?

Teams get stuck answering the wrong question. Strong UX reframes the problem, challenges the mental models behind it, and helps the team see the issue from a different angle before moving into solutions.

The Structural Ground UX Builds on

Strategic UX needs key system decisions made with human insight:

  • Problem framing — what we’re solving, for whom, under what constraints.
  • Target users and markets — which groups and contexts are prioritized or excluded.
  • Business model — pricing, access, monetization logic that shape user behavior.
  • Requirements — mandatory capabilities and the metrics that define value.
  • Architecture — system structure, data flow, what is configurable versus fixed.
  • Technology stack — platform limitations, integration boundaries, performance trade-offs.
  • Workflows and processes — task sequencing, what is automated versus manual.
  • Governance and compliance — security, safety, regulatory constraints that affect usability structurally.
These key system decisions create the structural ground that UX must be built on.

These decisions are foundational. With user insight, UX shapes outcomes—without it, even strong UX work patches symptoms.